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Philippines' Premier Ube Export Hub β€” Est. 2024

Purple
is the
new Gold.

Vera Heritage is the Philippines' premier hub for premium ube exports β€” connecting international buyers, certified partner farmers, cooperatives, and agri-input suppliers through one transparent, AI-powered ecosystem.

$455M
Global Ube Market
6.9%
CAGR to 2035
100%
Traceable & Pure
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0M
Global Ube Market 2024 (USD)
0M
Projected Market by 2035 (USD)
0+
New Product Launches / Year
0%
Decline in PH Supply Since 2006
🌱
100%
Philippine Origin
Certified & Traceable
Our Story

The world wants ube.
Vera Heritage connects it all.

Vera Heritage was built on a clear mission: to become the Philippines' premier hub connecting international buyers, certified partner farmers, farmer cooperatives, agri-input suppliers, and farm consultants β€” all through a single, transparent, AI-powered platform.

We are building the infrastructure the Philippine ube industry deserves. Direct farmgate sourcing, traceable supply chains, real-time market visibility, and equitable profit sharing β€” putting the value of Filipino ube back where it belongs: in Filipino hands.

🌐
One Hub, All Stakeholders
Buyers, farmers, cooperatives, agri-input suppliers, and consultants all operate on one connected platform with full transparency.
πŸ“
Farm-to-Export Traceability
Every lot number is linked to a specific farm, farmer, harvest date, and processing batch β€” full chain visibility for buyers and regulators.
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Equitable Partner Economics
Direct farmgate premiums, cooperative ownership stakes in processing margins, and community dividend funds for agri-input support.
Why Philippine Ube

The original reigns
supreme.

Endemic to the Philippines, cultivated for centuries. No substitute comes close.

πŸ† Kinampay, Bohol β€” Heritage Variety
Golden Seal Certified
🌺
Unmatched Aroma & Deep Violet Hue
The Kinampay variety from Bohol has an aromatic profile and deep violet pigmentation impossible to replicate with sweet potato substitutes used by foreign competitors.
πŸŒ‹
Ideal Terroir β€” Volcanic Soils, Tropical Climate
Bohol's unique soil composition and concentrated tropical climate produce a flavor intensity found nowhere else. A true product of terroir, like Champagne.
πŸ›οΈ
Centuries of Cultural Integration
Ube is a cultural icon woven into Filipino life β€” fiestas, halaya, celebrations. That authenticity is embedded in every harvest, not manufactured.
βœ…
100% Pure β€” No Fillers, Fully Traceable
Unlike Chinese or Vietnamese powder marketed as "ube," Vera Heritage products are traceable lot-by-lot, with third-party COA confirming zero maltodextrin or starch fillers.
Our Products

Premium ube.
Every form.

From shelf-stable export-grade powder to artisanal halaya, every product is certified, traceable, and 100% Philippine origin.

πŸ«™
Best Seller β€” Export Grade
Ube Powder / Flour
Shelf-stable, B2B-ready. Fine-milled from certified Kinampay. Ideal for food manufacturers, bakeries, and beverage brands. 12-month shelf life.
🍠
High Volume
Frozen / Grated / Puree
IQF frozen grated ube and vacuum-packed puree/paste. Preferred by Filipino food channels and large-scale bakery importers. Cold-chain managed.
🍯
Artisan
Halaya / Jam / Spread
Traditional Filipino ube halaya and spreads. Retail-ready packaging. Perfect for specialty food retailers, gift markets, and Filipino diaspora channels.
πŸ§ͺ
Specialty
Extract / Flavor
Concentrated natural ube extract for food & beverage applications. Used by ice cream makers, confectioneries, and beverage brands globally.
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Fresh / Seasonal
Fresh Whole Ube
Fresh whole ube harvested Nov–Dec. Phytosanitary certified for air freight. Premium Kinampay and standard cultivars. Minimum order quantities apply.
🌐

Need a custom specification?

We work with buyers on custom grades, particle sizes, packaging, and documentation requirements. Talk to our export team.

Open a Request
Market Opportunity

A $943M market.
The Philippines captures less than 1%.

Global demand is accelerating. Philippine supply is declining. Vera Heritage is closing the gap.

$455M
Global Ube Market (2024)
Transparency Market Research
$943M
Projected by 2035
6.9% CAGR β€” TMR
$3M
PH True-Ube Exports Today
DTI / PSA OpenSTAT, 2025
$47M
PH Target at 5% Market Share
15Γ— current estimated exports

"America's Love of Ube is Straining Supplies in the Philippines" β€” Bloomberg. "The World Wants More Ube. Philippine Farmers Are Struggling to Keep Up." β€” New York Times. The moment is now.

Partner With Vera Heritage
Farmer-First Mission

We share profits equitably
with every farmer and cooperative we work with.

Filipino ube farmers currently capture only a small fraction of the global export value of their harvest. A vast share of that value is extracted by layers of intermediaries before it ever reaches export markets. Vera Heritage eliminates that chain β€” connecting partner farmers and cooperatives directly to international buyers, with full price transparency at every step.

Direct
Farmgate Premium Pricing β€” farmers bypass provincial wholesalers entirely
Co-op
Cooperative ownership stakes in our processing and export margins
Fund
Community agri-input fund β€” seeds, fertilisers, and technical support
AI-Enabled Transparency

Every partner sees real-time market intelligence.

Our digital dashboards give partner farmers, cooperatives, and agri-input suppliers full visibility into international ube market data β€” so everyone in the chain negotiates from knowledge, not guesswork. No more information asymmetry.

View Farmer & Partner Network β†’
Planting Phase
Seed & input support provided
Verified Kinampay planting material + fertilizer access via Vera's co-op fund.
8–10 Month Grow Cycle
Real-time price visibility
Farmers track live international pricing via the Vera dashboard. No information asymmetry.
Harvest (Nov–Dec)
Direct farmgate collection at premium
Grade A Kinampay collected at premium farmgate prices directly from certified partner farmers. Payment within 72 hours.
Export Sale
Profit dividend returned to farm community
A portion of every export sale is funneled back to the co-op community fund.
Export Markets

Reaching buyers
across the globe.

Philippine ube demand is strongest in diaspora markets and premium food-service channels across six major regions.

πŸ‡ΊπŸ‡Έ
United States
Largest market β€” diaspora + mainstream trend (Starbucks, Jollibee, grocery chains)
πŸ‡―πŸ‡΅
Japan
Premium food ingredient market, specialty convenience, food-service
πŸ‡¨πŸ‡³
China
Growing premium ingredient market, bubble tea chains, bakery sector
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Middle East
Filipino diaspora hubs β€” UAE, Saudi Arabia, Qatar
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United Kingdom & Italy
Specialty food retail, European case shipments
πŸ‡¦πŸ‡Ί
Australia & New Zealand
Strong diaspora demand, growing retail presence
Certifications & Compliance

Documentation buyers need, ready.

🧬
Philippine FDA
Food safety registration for all product lines
πŸ“‹
Certificate of Analysis
Per-batch COA from accredited laboratories
🏭
HACCP Compliant
Hazard analysis & critical control point certified
πŸ”¬
Shelf-Life Testing
Third-party validated stability studies per product
⚠️
Allergen Declarations
Full allergen documentation for all markets
🌿
Nutritional Panels
US, EU, and Philippine format nutrition labels
πŸ“¦
Export Packaging
Lot-numbered, export-compliant packaging standards
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Single-Origin Cert
Traceable Kinampay provenance documentation
For Buyers, Farmers & Partners

The complete Philippine ube
export ecosystem.

Whether you're an international buyer, a partner farmer, a cooperative, or an agri-input supplier β€” Vera Heritage gives you one AI-powered platform to connect, transact, and grow together.

πŸ›’
Source & Order
🌾
Farmer Dashboard
🀝
Cooperative Hub
πŸ“¦
Track Supply Chain
πŸ€–
AI Assistant
Access Portal β†’ Become a Partner
Get in Touch

Ready to join the
Vera ecosystem?

Whether you're an international buyer, a partner farmer, a cooperative, an agri-input supplier, or a farm consultant β€” we're ready to connect and grow together.

🌏
Headquarters
Philippines (Exporting Globally)
βœ‰οΈ
Buyer & Export Inquiries
export@veraheritage.ph
🌾
Farmers & Cooperatives
farmers@veraheritage.ph
🌱
Agri-Input Suppliers & Consultants
partners@veraheritage.ph
πŸ€–
24/7 AI Assistant
Use the chat widget β†’ bottom right

Send an Inquiry

🌿
Vera AI Assistant
Online β€” Ready to help