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Premium Philippine Ube — Est. 2024

Purple
is the
new Gold.

Vera Heritage connects global buyers with authentic, certified Philippine ube — directly from Bohol's heritage Kinampay farmers. Traceable, pure, and equitable from farm to export.

$455M
Global Ube Market
6.9%
CAGR to 2035
100%
Traceable & Pure
Scroll
0M
Global Ube Market 2024 (USD)
0M
Projected Market by 2035 (USD)
0+
New Product Launches / Year
0%
Decline in PH Supply Since 2006
🌱
100%
Philippine Origin
Certified & Traceable
Our Story

The world wants ube.
The Philippines owns it.

Vera Heritage was founded on a simple truth: Philippine ube is the world's finest — yet Filipino farmers capture less than 4% of its global export value. While demand soars globally, foreign intermediaries fill the gap with imitations.

We are building the infrastructure to change that. Direct farmgate sourcing, transparent supply chains, AI-powered traceability, and equitable profit sharing — putting economic value back where it belongs: with Filipino farmers.

🔬
Third-Party Certified
Philippine FDA, HACCP, COA, allergen declarations — every batch documented for international buyers.
📍
Single-Origin Traceability
Every lot number is linked to a specific farm, farmer, harvest date, and processing batch. Full chain visibility.
🤝
Farmer-First Economics
Direct farmgate premiums, co-op ownership stakes in processing, and profit dividends funded back to farming communities.
Why Philippine Ube

The original reigns
supreme.

Endemic to the Philippines, cultivated for centuries. No substitute comes close.

🏆 Kinampay, Bohol — Heritage Variety
Golden Seal Certified
🌺
Unmatched Aroma & Deep Violet Hue
The Kinampay variety from Bohol has an aromatic profile and deep violet pigmentation impossible to replicate with sweet potato substitutes used by foreign competitors.
🌋
Ideal Terroir — Volcanic Soils, Tropical Climate
Bohol's unique soil composition and concentrated tropical climate produce a flavor intensity found nowhere else. A true product of terroir, like Champagne.
🏛️
Centuries of Cultural Integration
Ube is a cultural icon woven into Filipino life — fiestas, halaya, celebrations. That authenticity is embedded in every harvest, not manufactured.
✅
100% Pure — No Fillers, Fully Traceable
Unlike Chinese or Vietnamese powder marketed as "ube," Vera Heritage products are traceable lot-by-lot, with third-party COA confirming zero maltodextrin or starch fillers.
Our Products

Premium ube.
Every form.

From shelf-stable export-grade powder to artisanal halaya, every product is certified, traceable, and 100% Philippine origin.

🫙
Best Seller — Export Grade
Ube Powder / Flour
Shelf-stable, B2B-ready. Fine-milled from certified Kinampay. Ideal for food manufacturers, bakeries, and beverage brands. 12-month shelf life.
COA Certified HACCP
Inquire →
🍠
High Volume
Frozen / Grated / Puree
IQF frozen grated ube and vacuum-packed puree/paste. Preferred by Filipino food channels and large-scale bakery importers. Cold-chain managed.
FDA Registered
Inquire →
🍯
Artisan
Halaya / Jam / Spread
Traditional Filipino ube halaya and spreads. Retail-ready packaging. Perfect for specialty food retailers, gift markets, and Filipino diaspora channels.
Retail Ready
Inquire →
🧪
Specialty
Extract / Flavor
Concentrated natural ube extract for food & beverage applications. Used by ice cream makers, confectioneries, and beverage brands globally.
Food-Grade
Inquire →
📦
Fresh / Seasonal
Fresh Whole Ube
Fresh whole ube harvested Nov–Dec. Phytosanitary certified for air freight. Premium Kinampay and standard cultivars. Minimum order quantities apply.
Seasonal
Inquire →
🌐

Need a custom specification?

We work with buyers on custom grades, particle sizes, packaging, and documentation requirements. Talk to our export team.

Open a Request
Market Opportunity

A $943M market.
The Philippines captures less than 1%.

Global demand is accelerating. Philippine supply is declining. Vera Heritage is closing the gap.

$455M
Global Ube Market (2024)
Transparency Market Research
$943M
Projected by 2035
6.9% CAGR — TMR
$3M
PH True-Ube Exports Today
DTI / PSA OpenSTAT, 2025
$47M
PH Target at 5% Market Share
15× current estimated exports

"America's Love of Ube is Straining Supplies in the Philippines" — Bloomberg. "The World Wants More Ube. Philippine Farmers Are Struggling to Keep Up." — New York Times. The moment is now.

Partner With Vera Heritage
Farmer-First Mission

We share profits equitably
with every farmer we work with.

Filipino ube farmers currently capture only 5–8% of domestic retail value and just 2–4% of export value. A farmer selling at ₱50/kg sees that same ube retail for ₱700–₱1,800/kg at export. Vera eliminates the chain of intermediaries.

Direct
Farmgate Premium Pricing — no provincial wholesalers
Co-op
Farmer ownership stakes in our processing margin
Fund
Community dividend fund for agricultural inputs
AI-Enabled Transparency

Farmers see real-time market value of their crop.

Our digital farmer dashboards give every partner farmer visibility into international ube prices, so they negotiate from knowledge — not desperation. No more depressed harvest-season prices.

View Farmer Network →
Planting Phase
Seed & input support provided
Verified Kinampay planting material + fertilizer access via Vera's co-op fund.
8–10 Month Grow Cycle
Real-time price visibility
Farmers track live international pricing via the Vera dashboard. No information asymmetry.
Harvest (Nov–Dec)
Direct farmgate collection at premium
Grade A Kinampay collected at 2–3× standard market prices. Payment within 72 hours.
Export Sale
Profit dividend returned to farm community
A portion of every export sale is funneled back to the co-op community fund.
Export Markets

Reaching buyers
across the globe.

Philippine ube demand is strongest in diaspora markets and premium food-service channels across six major regions.

🇺🇸
United States
Largest market — diaspora + mainstream trend (Starbucks, Jollibee, grocery chains)
🇯🇵
Japan
Premium food ingredient market, specialty convenience, food-service
🇨🇳
China
Growing premium ingredient market, bubble tea chains, bakery sector
🇦🇪
Middle East
Filipino diaspora hubs — UAE, Saudi Arabia, Qatar
🇬🇧
United Kingdom & Italy
Specialty food retail, European case shipments
🇦🇺
Australia & New Zealand
Strong diaspora demand, growing retail presence
Certifications & Compliance

Documentation buyers need, ready.

🧬
Philippine FDA
Food safety registration for all product lines
📋
Certificate of Analysis
Per-batch COA from accredited laboratories
🏭
HACCP Compliant
Hazard analysis & critical control point certified
🔬
Shelf-Life Testing
Third-party validated stability studies per product
⚠️
Allergen Declarations
Full allergen documentation for all markets
🌿
Nutritional Panels
US, EU, and Philippine format nutrition labels
📦
Export Packaging
Lot-numbered, export-compliant packaging standards
🌾
Single-Origin Cert
Traceable Kinampay provenance documentation
For Buyers & Exporters

Your complete ube
sourcing platform.

Order, track, document, and communicate — all in one AI-powered B2B portal. Built for international buyers who need reliability and transparency.

🛒
Place Orders
📦
Track Shipments
📄
Download Docs
🤖
AI Assistant
🌾
Farmer Profiles
Access Portal → Request Demo
Get in Touch

Ready to source
authentic ube?

Whether you're a first-time buyer, a large-volume importer, or a brand looking for a private-label partner — we're ready to talk.

🌏
Headquarters
Philippines (Exporting Globally)
✉️
Export Inquiries
export@veraheritage.ph
🌾
Farmer Partnerships
farmers@veraheritage.ph
🤖
24/7 AI Assistant
Use the chat widget → bottom right

Send an Inquiry

🌿
Vera AI Assistant
Online — Ready to help